Money Shopping

What Does Rollback Mean at Walmart?

We're putting together an editorial staff that reflects our broad audience and their various financial circumstances. We value and encourage the experiences and perspectives that help us connect with our readers, answer their questions, and win their trust. Please read our disclosure for more information.
Updated on February 16, 2023 by
What Does Rollback Mean at Walmart? is advertiser-supported: we may earn compensation from the products and offers mentioned in this article. However, any expressed opinions are our own and aren't influenced by compensation. The contents of the website, such as text, graphics, images, and other material contained on this site (“Content”) are for informational purposes only. The Content is not intended to be a substitute for professional financial or legal advice. Always seek the advice of your Financial Advisor, CPA and Lawyer with any questions you may have regarding your situation. Never disregard professional advice or delay in seeking it because of something you have read on this website!

What is rollback at Walmart?

“Rollbacks” refer to temporary price reductions applied to products when purchased from Walmart. These reductions serve as Walmart’s version of a sale, offering a temporarily lower price for a specific product for a limited period.

The retailer will indicate that the price has been temporarily reduced on the product’s packaging. This means that the item will be sold at a lower price for a certain amount of time, before returning to its original listed price. This change in price reflects the temporary discount offered.

It’s important to note that “rollbacks” differ from “clearance.” With clearance, the item is permanently discounted, whereas the price is temporarily reduced with rollbacks. Rollbacks are used as a promotional tool to attract customers by offering a lower price for a limited time. Once the promotion ends, the price will revert to its original listed amount.

What is the difference between rollback and clearance sale?

When something is sold at a discounted price at Walmart, the price will “roll back” to a lower price than before.

Price cuts are one of the scarce things that both price cuts and salespeople doing rollbacks generally do. Mark items down on a sale to make it look better on clearance.

Walmart also has clearance items on the shelves. These items are not part of any current sales and are often overstocked or are not relevant anymore.

Items marked down for rollback are always in stock and will be restocked when they are sold out. During a rollback period, the company will no longer carry certain merchandise and will only sell the items on sale.

Some clearance sale items are not returnable, but some items are not returnable: rollbacks of merchandise. If items are sold at a discount during a rollback sale, the price will be the same as usual; if you sell a lot of items during a rollback sale, the price will be the same as before the sale.

How does rollback at Walmart work?

Walmart’s approach to discontinuing the sale of deemed ineligible products is clear and direct. The company has revealed beforehand the price reductions of certain items, which could be up to 50%, and this information is displayed both online and in-store. Customers can take advantage of the rollback prices for a specified period, which could range from two weeks to as long as 90 days, depending on the retailer. These prices remain in effect until they revert back to their original prices.

Walmart often provides substantial rollback discounts, reaching up to 80% off the regular price, on a variety of products. The discounts are determined by the extent of Walmart’s relationship with the item’s supplier or manufacturer.

What Does Rollback Mean at Walmart?

What items can be placed on Walmart’s rollback?

Walmart has an entire network of stores that offer rollbacks on merchandise. Customers may also see items on marked with a Rollback price. Items that qualify for Rollback pricing are marked with the words “Rollback” along with their current and past prices.

Items that qualify for Rolldown pricing must already be selling at Walmart and previously received the same price as the corresponding item. It is unlikely that items released to the market for the first time will be offered discounted prices on Rollback.

Rollbacks always have a “Was” price, and they always show the current price and the item’s price at the time it was placed on rollback. New products often do not have a price that is comparable to what it was before, so the items are not eligible for a rollback promotion.

Rollbacks are not a good opportunity to buy some items that are now on sale or planned to be discontinued; the items that are eligible for rollbacks are normally stocked in stores even after the end of the rollback.

Can rollback items be returned to Walmart?

Walmart’s customer service policy allows customers to return items purchased on rollback as long as you have proof that you purchased the item and a photo to prove that you bought it on rollback.

Rollback items can be exchanged for regular-priced items, but not for clearance merchandise because they are not returnable.

You can easily return an item you bought on rollbacks to Walmart if it is not what you want; however, you will have to show that you have the receipt to prove that you purchased it at Walmart.

To return a rollback item, go to a Walmart store and bring the receipt, the item you want to return, and a photo that proves that you have bought it on rollback. If you don’t have the receipt, you can also bring a copy of the receipt that was in the product packaging.

The employees will check to see if the item is eligible for a return. If it is, they will process the return for you. If it’s not eligible for a return, the employee will likely tell you that and give you a store credit.

Does Walmart rollback online items? provides customers with the convenience of applying promotional codes not only for online purchases but also for in-store purchases. Customers can easily find deals on eligible products on the website, where prices are constantly updated based on the most recent customer purchase.

In terms of payment options, Walmart accepts a variety of methods, including credit and debit cards, gift cards, Affirm, and EBT cards for eligible products. This provides customers with a flexible and convenient shopping experience.

To make the most out of your Walmart shopping experience, be on the lookout for its Rollback sales. Walmart customers are known for their thriftiness, and the company caters to this by offering a dedicated deals page on its website. This page lists all the current deals and promotions, including the popular Walmart Rollback deals. By regularly checking this page, customers can take advantage of great savings on their shopping.

(Visited 200 times, 1 visits today)

🏔 Read Next 🏔

Best Side Hustles of 2023

The 27 highest paying side hustles you can start today.

View article ➞

The Common Cents Mom Newsletter

Join thousands of curious consumers getting the inside scoop.